Open Business Models: How To Thrive In The New Innovation Landscape- - Couverture rigide

Chesbrough, Henry

Couverture rigide

ISBN 10 : 1422104273 ISBN 13 : 9781422104279

Editeur : Harvard Business Review Press, 2006

Synopsis

In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.

In Open Business Models, Chesbrough takes readers to the next step--explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models--including Procter & Gamble, IBM, and Air Products.

In addition, Chesbrough introduces a new set of players--"innovation intermediaries"--who facilitate companies' access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.

This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies--wherever in the world they are found.

A propos du livre

À propos de l?auteur

Henry Chesbrough is Adjunct Professor at the Haas School of Business at the University of California at Berkeley, and Executive Director of the Center for Open Innovation at the Institute of Management, Innovation, and Organization (also at Haas).

Détails de l'édition

• Éditeur: Harvard Business Review Press
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1422104273
• ISBN 13: 9781422104279
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible