Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice. "The Harvard Business Review Classics" series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world. In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make from focusing on the wrong customers to choosing the wrong products to develop that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Clayton M. Christensen is the architect of and the world's foremost authority on disruptive innovation, a framework which describes the process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves "up market," eventually displacing established competitors. Consistently acknowledged in rankings and surveys as one of the world's leading thinkers on innovation, Christensen is widely sought after as a speaker, advisor and board member. His research has been applied to national economies, start-up and Fortune 50 companies, as well as to early and late stage investing. Stephen P. Kaufman has been a Senior Lecturer of Business Administration at the Harvard Business School since 2001. He teaches in both the MBA program and various Executive Education programs. He is the retired Chairman and Chief Executive Officer of Arrow Electronics, Inc. (NYSE), which he joined in 1982. Willy Shih is a Professor of Management Practice, having joined Technology and Operations Management in January 2007. He teaches in the second year elective curriculum, as well as the Executive Education program. Prior to joining the Harvard Business School, Willy spent 18 years in the computer industry, 14 at IBM, mostly in product development.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1422136558I4N00
Quantité disponible : 1 disponible(s)
Vendeur : Devils in the Detail Ltd, Oxford, Royaume-Uni
Etat : Very Good. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION ? VERY GOOD light wear and scuff marks to cover, pages in nice condition, shipped from the UK. N° de réf. du vendeur 609/BT/60P 6553
Quantité disponible : 1 disponible(s)