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Description du livre Hardcover. Etat : new. N° de réf. du vendeur 9781422157640
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Description du livre Hardcover. Etat : new. Hardcover. Reverse Innovation introduces the idea of developing in emerging markets firstinstead of scaling down rich world productsto unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: "Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not." Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781422157640