New Capitalist Manifesto - Couverture rigide

Haque, Umair

Couverture rigide

ISBN 10 : 1422158586 ISBN 13 : 9781422158586

Editeur : Harvard Business Review Press, 2010

Synopsis

Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn't just a severe recession. It's evidence that our economic institutions are obsolete--a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.

In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only "thin" value--gains that are largely illusory and produce diminishing returns every year.

For "thick" value--enduring, meaningful, sustainable advantage that deeply benefits the larger society--Haque details five new cornerstones of prosperity in the twenty-first century:

-Loss advantage: From value chains to value cycles
-Responsiveness: From value propositions to value conversations
-Resilience: From strategy to philosophy
-Creativity: From protecting a marketplace to completing a marketplace
-Difference: From goods to betters

The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.

A propos du livre

À propos de l'auteur

Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.

Détails de l'édition

• Éditeur: Harvard Business Review Press
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1422158586
• ISBN 13: 9781422158586
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible