Advertising: A Quickstudy Laminated Reference Guide

Siano PhD, Maria

ISBN 10 : 1423244117 ISBN 13 : 9781423244110

Editeur : Quickstudy Reference Guides, 2020

Synopsis

Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement.
6 page laminated guide includes:

• History & Principles of Advertising
• Persuasion
• Audiences
• Advertising Process
• Types of Advertising
• Strategic Planning
• Advertising Goals
• Types of Appeal
• Ad Messaging
• Advertising Strategies & Approaches
• Implementing Ad Campaigns
• Measuring Campaign Effectiveness
• Branding
• Non-profit Advertising
• Ethics

Détails de l'édition

• Éditeur: Quickstudy Reference Guides
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1423244117
• ISBN 13: 9781423244110
• Reliure: Tableau mural
• Nombre de pages: 6
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible