Advertising: A Quickstudy Laminated Reference Guide

Siano PhD, Maria

 
9781423244110: Advertising: A Quickstudy Laminated Reference Guide
ISBN 10 : 1423244117 ISBN 13 : 9781423244110
Editeur : Quickstudy Reference Guides, 2020

Synopsis

Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement.
6 page laminated guide includes:

  • History & Principles of Advertising
  • Persuasion
  • Audiences
  • Advertising Process
  • Types of Advertising
  • Strategic Planning
  • Advertising Goals
  • Types of Appeal
  • Ad Messaging
  • Advertising Strategies & Approaches
  • Implementing Ad Campaigns
  • Measuring Campaign Effectiveness
  • Branding
  • Non-profit Advertising
  • Ethics

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Quickstudy Reference Guides
Date d'édition
2020
Langue
anglais
ISBN 10 
1423244117
ISBN 13 
9781423244110
Reliure
Tableau mural
Nombre de pages
6
Coordonnées du fabricant
non disponible
Personne responsable
non disponible