Digital Marketing

Allison, Dr. Kyle

 
9781423249337: Digital Marketing

Synopsis

Essential reference and test prep for students in the digital marketing college course, and a great tool for business professionals. This handy 6-page laminated reference is perfect for those in marketing and a must-have for those who are not but need to understand the concepts, terms, and principles of digital marketing for communication in and across teams for business planning and development. Author, professor, and business consultant Dr. Kyle Kelly uses his multi-faceted knowledge and experience from teaching and consulting to give you succinct need-to-know facts. Colour coded sections bulleted for easy access were developed to see the whole scope of how the details fit together, for a price that cannot be beat for the knowledge gained. Adopt this tool for your students, or add it to your business team toolbox.

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