In his work as research and development director at cutting-edge think tank TalentSmart, where he helps businesses work better and employees think smarter, Nick Tasler realized that the recent discovery by scientists of a potential-seeking gene could have a remarkable impact on how we understand decision making. Those who have this gene -- about one quarter of the population -- are endowed with impulsive tendencies that can lead to fast and decisive action or to foolish choices. The cautious majority that Tasler calls risk managers can make carefully considered decisions or become hopelessly lost in the fog of details. Now The Impulse Factor offers readers a unique online opportunity to analyze their own decision-making style and harness it to improve their everyday lives. Each book comes with access to a proprietary assessment developed specifically to evaluate impulsivity. With examples from business, psychology, and Tasler's own research at TalentSmart, the book also vividly illustrates how susceptible we are to the events around us and how our reactions often run contrary to our best interests.
By combining his research with real-world examples of extreme decision making, Tasler teaches readers how to thrive when faced with difficult choices. More than just a book, The Impulse Factor provides a clear understanding of why you make the choices you do -- and the tools to make those decisions change your business and your life.
'This book is a fascinating exploration of the human tension between seeking new opportunities and protecting the ones we already have, and offers useful insight on how to improve our decision making' Michael Gerber, bestselling author of The E-Myth and Awakening the Entrepreneur Within
· Are you at your best when you have to make quick decisions, or when you have time to think through your options?
· Would you choose a 100 percent chance of winning £1,000, or a 50 percent chance of winning £2,000?
· Do you spend a lot of time deliberating before making a decision, or do you usually jump right in without knowing all the facts?
· Do you prefer trying new things, even if they might be dangerous?
· Do you typically choose your words carefully, or just say what's on your mind without much thought?
By combining research with real-world examples of extreme decision making, The Impulse Factor teaches readers how to thrive when faced with difficult choices. It also provides a clear understanding of why you make the choices you do-and the tools to make those decisions change your business and your life.
'Wow! The best books teach you how to see the world in a whole new way. Nick manages to do that in the first ten pages. Brimming with anecdotes and research, this is not a risky choice. Grab a copy' Seth Godin, author of Tribes
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