Customer Relationship Management: A People, Process, and Technology Approach - Couverture souple

Wagner, William; Zubey, Michael

Couverture souple

ISBN 10 : 1423900847 ISBN 13 : 9781423900849

Editeur : Course Technology Inc, 2006

Synopsis

Customer Relationship Management (CRM) is a growing area for businesses around the world. Despite the many difficulties in implementing these complex systems, the benefits of CRM are well-documented, and it has grown to be a huge industry in and of itself. With this, there is a demand for skilled employees and knowledgeable graduates. Students and employees must gain a better understanding of how CRM works in order to be viable in the workforce. This book provides detail, exercises, and content that has not been previously available. It can be used in multiple areas, including MIS, business, marketing, and others.

Détails de l'édition

• Éditeur: Course Technology Inc
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1423900847
• ISBN 13: 9781423900849
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible