Articles liés à Principles of Internet Marketing: New Tools and Methods...

Principles of Internet Marketing: New Tools and Methods for Web Developers - Couverture souple

Miletsky, Jason I.

 
9781423903192: Principles of Internet Marketing: New Tools and Methods for Web Developers

Synopsis

Book by Miletsky Jason I

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

"Principles of Internet Marketing: New Tools and Methods for Web Developers" helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.