The Right Brain Way: Drive Your Brand with the Power of Emotion - Couverture souple

Kenny, Charles T.

Couverture souple

ISBN 10 : 1425130410 ISBN 13 : 9781425130411

Editeur : Trafford, 2009

Synopsis

Dr. Kenny's Revolutionary New Book reveals the Inside Secrets of Right Brain Research...

Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, access that traditional research cannot reveal.

Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic links between consumers' emotions and their wallets.

The Right Brain Way is a must read for organizational leaders, business owners and top executives. This landmark book opens the vault on 51 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.

A propos du livre

Présentation de l'éditeur

The Right Brain Way will help you access and leverage the power of emotion to differentiate your brand, establish your strategy, optimize your messaging and gain a clear competitive advantage.

Détails de l'édition

• Éditeur: Trafford
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1425130410
• ISBN 13: 9781425130411
• Reliure: Broché
• Nombre de pages: 162
• Coordonnées du fabricant: non disponible
• Personne responsable: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Allemagne