The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising - Couverture souple

Scott, Walter Dill

Couverture souple

ISBN 10 : 1425484573 ISBN 13 : 9781425484576

Editeur : Kessinger Publishing, 2006

Synopsis

The Psychology of Advertising is a book written by Walter Dill Scott that explores the principles of psychology in relation to successful advertising. This book provides a simple exposition of the psychological principles that are commonly used in advertising, such as motivation, attention, perception, memory, and emotion. It explains how these principles can be used to create effective advertising campaigns that appeal to the target audience and influence their behavior. The book also discusses the role of research in advertising and how it can be used to test the effectiveness of different advertising strategies. The Psychology of Advertising is a valuable resource for anyone interested in understanding the psychology behind successful advertising and how it can be used to create effective marketing campaigns.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

A propos du livre

Présentation de l'éditeur

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(Typographical errors above are due to OCR software and don't occur in the book.)

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Détails de l'édition

• Éditeur: Kessinger Publishing
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1425484573
• ISBN 13: 9781425484576
• Reliure: Broché
• Nombre de pages: 292
• Coordonnées du fabricant: non disponible
• Personne responsable: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Allemagne