Retail Selling: A Guide to the Best Modern Practice - Couverture souple

Fisk, James W

 
9781425499266: Retail Selling: A Guide to the Best Modern Practice

Synopsis

Retail Selling: A Guide To The Best Modern Practice by James W. Fisk is a comprehensive guide for individuals looking to improve their retail sales skills. The book covers all aspects of retail selling, including customer service, merchandising, sales techniques, and more. It provides practical advice and real-world examples to help readers understand the best practices for selling products in a retail environment. The author draws on his extensive experience in the retail industry to provide insights on how to connect with customers, build relationships, and close sales. The book is written in a clear and concise style, making it easy to understand and apply the concepts covered. Overall, Retail Selling is an essential resource for anyone looking to excel in the retail industry.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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Présentation de l'éditeur

Retail Selling is a piece of constructive work and should have wide distribution. It is not only of interest to merchants but to every buyer and salesman as well. It deals with selling of service as well as merchandise and is full of valuable information. It outlines the best methods and is a long step toward ways of satisfactory distribution.
There has been too little educational influence brought to bear on retail selling. Mr. Fisk is an evident master of his subject with broad views well set on solid foundations. Football, baseball and other sports have their coaches and trainers, but retail distribution has been allowed "just to grow" in a more or less haphazard fashion.
Beginning with the wants of the consumer, Mr. Fisk draws his line to the manufacturer and back to the customer through the various departments of the business with its many selling service features involved until the circle to the consumer is completed. In other words, the satisfaction of the consumer is recognized as the alpha and omega of all truly profitable retail selling. All departments of the business must be duly arranged with that end in view.
Layout of store; mutual education; advertising; decoration; discipline; knowledge of goods; increase of business; promotion of goodwill, and suggestions which make for efficient co-operation are features of the book. The author shows that many in the retail business because of lack of knowledge strike on the reefs. He has charted the rocks of failure and outlined the channels of success.
—Journal of Accountancy, Volume 22

Présentation de l'éditeur

This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.

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