Marketing Planning and Strategy - Couverture rigide

Jain, Subhash C.; Haley, George T.

Couverture rigide

ISBN 10 : 1426639074 ISBN 13 : 9781426639074

Editeur : CENGAGE Learning Custom Publishing, 2009

Synopsis

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Détails de l'édition

• Éditeur: CENGAGE Learning Custom Publishing
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1426639074
• ISBN 13: 9781426639074
• Reliure: Relié
• Nombre de pages: 643
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible