In Not Your Parents' Offering Plate, Clif Christopher challenged churches and pastors to take a lesson from the leaders of not-for-profit organizations: if you want people to give to your church, first offer them a compelling vision of the good that their giving will accomplish. The book encouraged an entire culture change for many in the Christian community in how they viewed the offering plate. It also unleashed a barrage of questions on specifically how to create this new culture while maintaining the foundations of one's faith tradition and mission. In this sequel, Christopher responds to these questions in the same forthright manner that he originally laid forth his propositions. He offers simple, strategic advice on such difficult questions as: “Exactly how do I go about gaining access to the donor records when my church has prohibited it for a hundred years?” “How do I explain a meeting with just those who are strong givers without alienating those who are not?” “How can we advocate online giving without encouraging some to abuse their credit cards?” “What should letters to different giving constituencies look like?”
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Christopher founded the Horizons Stewardship Company in 1992 following a challenging career in pastoral ministry. He serves as the company's CEO to this day. In his twenty years as a pastor, he led numerous major building and capital campaigns. Since founding Horizons, he and his strategists have led consultations in over 2,000 churches, conferences, synods and diocese in all phases of building, finance, and church growth raising billions of dollars for ministry. Christopher is a certified church growth consultant and has earned the coveted title CFRE (Certified Fund Raising Executive). In 1995, he was given the National Circuit Rider Award by the United Methodist Church for outstanding leadership in developing vital congregations. He has personally worked in over 42 states and is a frequent speaker at stewardship seminars around the country. He is the co-author of the book Holy Smoke, the author of Not Your Parents'
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