Mission: Intangible: Managing Risk and Reputation to Create Enterprise Value - Couverture souple

Dr. Nir Kossovsky

 
9781426924149: Mission: Intangible: Managing Risk and Reputation to Create Enterprise Value
Couverture souple
ISBN 10 : 1426924143 ISBN 13 : 9781426924149
Editeur : Trafford Publishing, 2010

Synopsis

In Managing Risk and Reputation to Create Enterprise Value, the CEO of Steel City Re shares value-creating strategies for conquering headline risks that will help company executives, C-suite leaders, and directors protect the most critical components of their businesses.

Dr. Nir Kossovsky has spent the last thirty years increasing, protecting, and restoring intangible asset value and together with Todd Miller, a public relations expert, provides convincing and tangible methods for protecting a company's assets, driving value, and making the business case. Business leaders will learn how to:

  • Identify intangible assets and how they contribute to a company's enterprise value
  • Build a business case for resources and achieve a healthy return on investment
  • Mitigate risks that may damage the value of intangible assets
  • Realize how superior management of intangible assets creates a competitive edge
  • Develop better communication strategies for stakeholders
Dr. Kossovsky's innovative methods for managing ethical compliance, quality, safety, sustainability and security will help all business leaders consciously manage intangible assets in order to realize enduring success.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr. Nir Kossovsky earned an MBA from the University of Southern California, an MD from the University of Chicago, a BA in Philosophy from the University of Pittsburgh, and is a graduate of the Naval War College. He is currently CEO of Steel City Re and Executive Secretary of the Intangible Asset Finance Society. Todd A. Miller holds a BA in History from the University of Michigan and is principal of Todd Miller & Associates, a Pittsburgh marketing and public relations consulting firm. Todd's background includes public affairs, lobbying roles, and serving as a staff writer and researcher for John McLaughlin of The McLaughlin Group news program.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Trafford Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
1426924143
ISBN 13 
9781426924149
Reliure
Broché
Nombre de pages
228
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne

Autres éditions populaires du même titre

9781426924156: Mission: Intangible: Managing Risk and Reputation to Create Enterprise Value

Edition présentée

ISBN 10 :  1426924151 ISBN 13 :  9781426924156
Editeur : Trafford Publishing, 2010
Couverture rigide