Wake Me Up When Data is Over

Lori Silverman

ISBN 10 : 1428156844 ISBN 13 : 9781428156845

Editeur : RecordedBooks, 2007

Synopsis

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Détails de l'édition

• Éditeur: RecordedBooks
• Date d'édition: 2007
• ISBN 10: 1428156844
• ISBN 13: 9781428156845
• Reliure: Audio CD
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible