Welcome to Hospitality: An Introduction - Couverture rigide

Chon, Kye-Sung

Couverture rigide

ISBN 10 : 1428321489 ISBN 13 : 9781428321489

Editeur : Delmar Cengage Learning, 2009

Synopsis

"Welcome to Hospitality: An Introduction" provides a detailed description of the many facets of the hospitality and tourism sector, including tour and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the hospitality and tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New to this edition include: expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of events management.

Détails de l'édition

• Éditeur: Delmar Cengage Learning
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1428321489
• ISBN 13: 9781428321489
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 560
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible