The Business of Android Apps Development: Making and Marketing Apps that Succeed - Couverture souple
Synopsis
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.
Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets.
This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Mark Rollins is a freelance technical writer, focused on today's most interesting technologies, especially Android. He has a degree in English. For more, visit writermarkrollins.blogspot.com.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour The Business of Android Apps Development: Making and...
Image d'archives
The Business of Android Apps Development: Making and Marketing Apps That Succeed
Edité par
Apress, 2011
ISBN 10 : 1430239425
ISBN 13 : 9781430239420
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781430239420. N° de réf. du vendeur 9031991
Acheter D'occasion
EUR 2,97
Expédition à EUR 15,67
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Business of Android Apps Development : Making and Marketing Apps That Succeed
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 12876528-n
Acheter neuf
EUR 19,93
Expédition à EUR 2,30
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 3 disponible(s)
Image fournie par le vendeur
The Business of Android Apps Development: Making and Marketing Apps That Succeed (Paperback or Softback)
Edité par
Apress 10/26/2011, 2011
ISBN 10 : 1430239425
ISBN 13 : 9781430239420
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback or Softback. Etat : New. The Business of Android Apps Development: Making and Marketing Apps That Succeed. Book. N° de réf. du vendeur BBS-9781430239420
Acheter neuf
EUR 22,31
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 5 disponible(s)
Image d'archives
The Business of Android Apps Development: Making and Marketing Apps that Succeed
Vendeur : Lakeside Books, Benton Harbor, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! N° de réf. du vendeur OTF-Y-9781430239420
Acheter neuf
EUR 20,30
Expédition à EUR 3,48
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Business of Android Apps Development : Making and Marketing Apps That Succeed
Edité par
Apress, 2011
ISBN 10 : 1430239425
ISBN 13 : 9781430239420
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 12876528
Acheter D'occasion
EUR 21,58
Expédition à EUR 2,30
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 3 disponible(s)
Image d'archives
The Business of Android Apps Development: Making and Marketing Apps that Succeed
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. N° de réf. du vendeur I-9781430239420
Acheter neuf
EUR 24,27
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
The Business of Android Apps Development
Edité par
APress, US, 2011
ISBN 10 : 1430239425
ISBN 13 : 9781430239420
Neuf
Paperback
Edition originale
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. 1st ed. The growing but still evolving success of the Android platform has ushered in a second mobile technology gold rush" for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops - perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you'll learn * How to analyze your ideas and competition, and identify your audience to evaluate sales potential * How to protect your business and intellectual property and avoid potential legal hassles * How to transform your Android app into a powerful marketing tool * How to build synergy with in-app cross-promotion and social media * How to utilize revenue-generating business models such as in-app advertising and in-app purchase using PayPal, Google Checkout, AdMob and much more * How to improve usability and implement effective testing * How to create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website * How to successfully navigate the Google Android Market and Amazon Appstore submission processes * How to execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways Who this book is for This book is for any developer looking to build a successful business selling Android apps in the various Android app stores and marketplaces. Table of Contents * The Android Application Business * Questions to Ask About Your Android Application * Your Not Selling an Application, You're Selling a Culture * Marketing Your Android Application * How to Promote Android Applications Within Android Applications * Marketing the Free Application * In-App Billing: Putting a Store in Your Application * The Prerelease Guide * Publishing to the Android Market * Best Launch Day Ever * Keep the Application Fires Burning * Programming in Android with the Eclipse IDE. N° de réf. du vendeur LU-9781430239420
Acheter neuf
EUR 27,17
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 8 disponible(s)
Image d'archives
Rollins:The Business of Android Apps De (eng)
impression à la demandeVendeur : Brook Bookstore On Demand, Napoli, NA, Italie
Évaluation du vendeur 3 sur 5 étoiles
Etat : new. Questo è un articolo print on demand. N° de réf. du vendeur 8a3fb0d8bc4f25f0d2c3cf035346942f
Acheter neuf
EUR 25,57
Expédition à EUR 5,50
Expédition depuis Italie vers Etats-Unis
Expédition depuis Italie vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
The Business of Android Apps Development
Edité par
APress, US, 2011
ISBN 10 : 1430239425
ISBN 13 : 9781430239420
Neuf
Paperback
Edition originale
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. 1st ed. The growing but still evolving success of the Android platform has ushered in a second mobile technology gold rush" for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops - perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you'll learn * How to analyze your ideas and competition, and identify your audience to evaluate sales potential * How to protect your business and intellectual property and avoid potential legal hassles * How to transform your Android app into a powerful marketing tool * How to build synergy with in-app cross-promotion and social media * How to utilize revenue-generating business models such as in-app advertising and in-app purchase using PayPal, Google Checkout, AdMob and much more * How to improve usability and implement effective testing * How to create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website * How to successfully navigate the Google Android Market and Amazon Appstore submission processes * How to execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways Who this book is for This book is for any developer looking to build a successful business selling Android apps in the various Android app stores and marketplaces. Table of Contents * The Android Application Business * Questions to Ask About Your Android Application * Your Not Selling an Application, You're Selling a Culture * Marketing Your Android Application * How to Promote Android Applications Within Android Applications * Marketing the Free Application * In-App Billing: Putting a Store in Your Application * The Prerelease Guide * Publishing to the Android Market * Best Launch Day Ever * Keep the Application Fires Burning * Programming in Android with the Eclipse IDE. N° de réf. du vendeur LU-9781430239420
Acheter neuf
EUR 31,16
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 8 disponible(s)
Image d'archives
The Business of Android Apps Development: Making and Marketing Apps that Succeed
Edité par
Apress, 2011
ISBN 10 : 1430239425
ISBN 13 : 9781430239420
Neuf
Couverture souple
Edition originale
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Num Pages: 258 pages, biography. BIC Classification: UMS. Category: (G) General (US: Trade). Dimension: 238 x 194 x 14. Weight in Grams: 450. . 2011. 1st ed. paperback. . . . . N° de réf. du vendeur V9781430239420
Acheter neuf
EUR 30,22
Expédition à EUR 10,50
Expédition depuis Irlande vers Etats-Unis
Expédition depuis Irlande vers Etats-Unis
Quantité disponible : 15 disponible(s)