Articles liés à New Media and Public Relations
Synopsis
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
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À propos de l'auteur
The Editor : Sandra C. Duhé is Assistant Professor and Coordinator of the Public Relations Program at the University of Louisiana (UL) at Lafayette and Associate Director of Communication at the UL Center for Business & Information Technologies. Prior to joining academia in 2004, she was a public affairs manager for three multinational corporations with extensive experience in media relations, corporate brand management, crisis response, risk communication, and community coalition building. She holds master's degrees in public relations and applied economics, and received her Ph.D. in political economy from the University of Texas at Dallas.
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New Media and Public Relations
Edité par
Peter Lang Publishing, 2007
ISBN 10 : 1433101246
ISBN 13 : 9781433101243
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Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781433101243. N° de réf. du vendeur 9713459
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New Media and Public Relations
Edité par
Peter Lang, New York, 2007
ISBN 10 : 1433101246
ISBN 13 : 9781433101243
Ancien ou d'occasion
Couverture rigide
Vendeur : PsychoBabel & Skoob Books, Didcot, Royaume-Uni
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Hardcover. Etat : Very Good. Etat de la jaquette : No Dust Jacket. Hardcover. Printed boards, no jacket. Very light surface wear on boards; front lower leading corner is lightly bumped, otherwise in like-new condition. BW. Used. N° de réf. du vendeur 278272
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New media and public relations. Introduction Katie Delahaye Paine.
Edité par
Frankfurt, Bern: Lang, 2007
ISBN 10 : 1433101246
ISBN 13 : 9781433101243
Ancien ou d'occasion
Couverture rigide
Vendeur : Borkert, Schwarz und Zerfaß GbR, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Originalhardcover. Etat : Gut. XIV, 472 S. Ein gutes und sauberes Exemplar. - Dimensions of Public Relations: Moving beyond Traditional Public Relations Models BEY-LING SHA -- A Structurationist Approach to the Life Cycle of Internet Publics and Public Participation ZORAIDA R. COZIER AND DIANE F. WITMER -- From Personal and Interpersonal Influence to Impersonal Influence: A Role for Media and Legitimacy in Relationship Management JENNIFER L. BARTLETT -- Public Relations and Complexity Thinking in the Age of Transparency SANDRA C. DUHÉ -- Minority Opinions Go Public: Implications for Online Issues Management and the Spiral of Silence DAMION WAYMER -- New Technologies in the Formation of Personal and Public Relations: Social Capital and Social Media VINCENT HAZLETON, JILL HARRISON-REXRODE, AND WILLIAM R. KENNAN -- The Untamed Blog: Public Relations Asset or Liability? KATHLEEN M. LONG, PETER W. GALARNEAU, JR., JEFFREY R. CARLSON, AND ERIN C. BRYAN -- The Wiki Factor: A Study of Reputation Management MARCIA WATSON DISTASO, MARCUS MESSNER, AND DON W. STACKS -- Digital Public Relations: Online Reputation Management IDIL CAKIM -- Relationship Building in an Internet Age: How Organizations Use Web Sites to Communicate Ethics, Image, and Social Responsibility DEBRA A. WORLEY -- The Public Relations Web Site Experience: Online Relationship Management MIHAELAVORVOREANU -- Consumer Empowerment through the Web: How Internet Contagions Can Increase Stakeholder Power W. TIMOTHY COOMBS AND SHERRY J. HOLLADAY -- Saving Disney: Activating Publics through the Internet SARAH BONEWITS FELDNER AND REBECCA J. MEISENBACH -- The Internet as a Site of Resistance: The Case of the Narmada Bachao Andolan MOHAN J. DUTTA AND MAHUYA PAL -- The Determination of the Success of Organizational Relationship Management through Network Structure: The Attac Case ROMY FRÖHLICH AND JEFFREY WIMMER -- Creating a Dream, Changing Reality: A Brazilian Web Site as a Public Relations Tool for Social Change MARIA DE FÁTIMA OLIVEIRA -- Engendering the Arabic Internet: Modern Challenges in the Information Society MAHMOUD EID -- Fraud Talk: How Banks Use Online Efforts to Fight Phishing CASSANDRA IMFELD, GLENN W. SCOTT, AND GLEN FEIGHERY -- Public Relations Meets Marketing Online: An Exploratory Study of Biotech Small- to Medium-Sized Enterprises CALIN GURAU -- Building the Nonprofit Organization-Donor Relationship Online: The Increasing Importance of E-philanthropy RICHARD D. WATERS -- Building Relationships through Interactivity: A Cocreational Model for Museum Public Relations JORDI XIFRA -- Going Green: Using Computer-Mediated Public Relations to Communicate Environmental Causes RIC JENSEN -- Internet-Mediated Public Relations and the News Media: The Importance of the Internet in Danish Public Relations Practice NETE NÖRGAARD KRISTENSEN -- Web Sights: Images of Diversity on College and University Home Pages BRIGITTA R. BRUNNER AND MARY HELEN BROWN -- Relationship Management and Online Communication with Children DENISE BORTREE -- Hazards, Outrage, and Affected Publics: Crisis Communication in the Internet Age KENNETH A. LACHLAN AND PATRIC R. SPENCE -- Communicating during Terrorist Threats and Acts through Crisis Communication Centers JULIANN C. SCHOLL, AMY N. HEUMAN, BOLANLE A. OLANIRAN, AND DAVID E. WILLIAMS -- Crisis Communication Evolves in Response to New Public Engagement Constructs in Educational Settings and Beyond BARBARA S. GAINEY -- Balancing Traditional Channels of Public Relations with New Media Technologies in Crisis Communication: The Case of a Catholic College MELISSA K. GIBSON HANCOX AND ANTHONY C. PEYRONEL -- The American Red Cross and Media Use during Hurricane Katrina LIESE L. HUTCHISON -- Using Mediated Communication Channels in a Crisis: American Airlines' Employee Crisis Response to the 9/11 Attack JOE DOWNING. ISBN 9781433101243 Sprache: Englisch Gewicht in Gramm: 1148. N° de réf. du vendeur 1125441
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