Articles liés à Cross-Media Promotion
Synopsis
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising.
Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.
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À propos de l?auteur
The Author: Jonathan Hardy is senior lecturer in Media Studies at the University of East London, and teaches political economy of media at Goldsmiths College, University of London. He is the author of Western Media Systems (2008) and co-editor of The Advertising Handbook (2009).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPeter Lang Publishing Inc
- Date d'édition2010
- ISBN 10 1433101378
- ISBN 13 9781433101373
- ReliureBroché
- Langueanglais
- Nombre de pages352
- Coordonnées du fabricantnon disponible
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Cross-Media Promotion
Edité par
Peter Lang, 2010
ISBN 10 : 1433101378
ISBN 13 : 9781433101373
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Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Sehr gut. Zustand: Sehr gut | Seiten: 352 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 10405773/2
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Cross-Media Promotion
Edité par
Peter Lang Publishing Inc. New York, 2010
ISBN 10 : 1433101378
ISBN 13 : 9781433101373
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Taschenbuch. Etat : Gut. Gebraucht - Gut - ungelesen, gut mit leichten Mängeln an Schnitt oder Umschlag durch Lager- oder Transportschaden, als Mängelexemplar gekennzeichnet -Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.Books on Demand GmbH, Überseering 33, 22297 Hamburg 334 pp. Englisch. N° de réf. du vendeur INF1000136384
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Cross-Media Promotion
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Cross-Media Promotion
Edité par
Peter Lang Publishing Inc, 2010
ISBN 10 : 1433101378
ISBN 13 : 9781433101373
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781433101373. N° de réf. du vendeur 4311299
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Cross-Media Promotion
Edité par
Peter Lang Inc., International Academic Publishers, 2010
ISBN 10 : 1433101378
ISBN 13 : 9781433101373
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Cross-Media Promotion
Edité par
Peter Lang Publishing Inc, 2010
ISBN 10 : 1433101378
ISBN 13 : 9781433101373
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion. N° de réf. du vendeur 9781433101373
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Cross-Media Promotion
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion. 352 pp. Englisch. N° de réf. du vendeur 9781433101373
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Cross-Media Promotion
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