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Synopsis
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers – from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners – whether on the client side or within the advertising agency.
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À propos de l'auteur
The Author : Barbara Mueller is Professor of Advertising in the School of Journalism and Media Studies at San Diego State University. She received her Ph.D. in communications from the University of Washington. In addition to numerous articles in professional journals, she is the author of Dynamics of International Advertising : Theoretical and Practical Perspectives (Peter Lang, 2004), and co-author (with Katherine Toland Frith) of Advertising and Societies : Global Issues (Peter Lang, 2003).
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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
Edité par
Peter Lang Publishing Inc. New York, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
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hardcover. Etat : Sehr gut. 330 Seiten; 9781433102042.2 Gewicht in Gramm: 2. N° de réf. du vendeur 1099257
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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
Edité par
Peter Lang Publishing Inc, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Hardback. Etat : Good. Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers ? from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners ? whether on the client side or within the advertising agency. N° de réf. du vendeur 00107238924
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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
Edité par
Peter Lang Publishing Inc, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
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Hardback. Etat : Good. Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers ? from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners ? whether on the client side or within the advertising agency. N° de réf. du vendeur CIN1433102048G
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Communicating with the Multicultural Consumer
Edité par
Peter Lang Okt 2007, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency. 352 pp. Englisch. N° de réf. du vendeur 9781433102042
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Communicating with the Multicultural Consumer : Theoretical and Practical Perspectives
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency. N° de réf. du vendeur 9781433102042
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Communicating with the Multicultural Consumer
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of t. N° de réf. du vendeur 121451673
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Communicating with the Multicultural Consumer
Edité par
Peter Lang, Peter Lang Okt 2007, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers ¿ from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners ¿ whether on the client side or within the advertising agency.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 352 pp. Englisch. N° de réf. du vendeur 9781433102042
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Communicating with the Multicultural Consumer | Theoretical and Practical Perspectives
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Buch. Etat : Neu. Communicating with the Multicultural Consumer | Theoretical and Practical Perspectives | Barbara Mueller | Buch | Englisch | 2007 | Peter Lang | EAN 9781433102042 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 125357267
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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives Barbara Mueller
Edité par
Peter Lang Publishing Inc. New York, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
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Etat : gut. 2007. Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives In englischer Sprache. pages. N° de réf. du vendeur BN338464
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