Articles liés à Communicating with the Multicultural Consumer: Theoretical...
Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives - Couverture rigide
Synopsis
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers – from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners – whether on the client side or within the advertising agency.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
The Author : Barbara Mueller is Professor of Advertising in the School of Journalism and Media Studies at San Diego State University. She received her Ph.D. in communications from the University of Washington. In addition to numerous articles in professional journals, she is the author of Dynamics of International Advertising : Theoretical and Practical Perspectives (Peter Lang, 2004), and co-author (with Katherine Toland Frith) of Advertising and Societies : Global Issues (Peter Lang, 2003).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 122,63
EUR 13,85 expédition depuis Royaume-Uni vers Etats-Unis
Destinations, frais et délais
Résultats de recherche pour Communicating with the Multicultural Consumer: Theoretical...
Image d'archives
Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
Edité par
Peter Lang Inc., International Academic Publishers, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
Neuf
Couverture rigide
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9781433102042_new
Quantité disponible : 2 disponible(s)
Image d'archives
Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
Edité par
Peter Lang Publishing Inc, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
Neuf
Couverture rigide
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. New copy - Usually dispatched within 4 working days. 1000. N° de réf. du vendeur B9781433102042
Quantité disponible : 2 disponible(s)
Image d'archives
Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
Edité par
Peter Lang Pub Inc, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
Neuf
Couverture rigide
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Brand New. 2nd edition. 328 pages. 10.25x7.75x0.50 inches. In Stock. N° de réf. du vendeur __1433102048
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Communicating with the Multicultural Consumer
Edité par
Peter Lang Okt 2007, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency. 352 pp. Englisch. N° de réf. du vendeur 9781433102042
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Communicating with the Multicultural Consumer
impression à la demandeVendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of t. N° de réf. du vendeur 121451673
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Communicating with the Multicultural Consumer
Edité par
Peter Lang, Peter Lang Okt 2007, 2007
ISBN 10 : 1433102048
ISBN 13 : 9781433102042
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Neuware -Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers ¿ from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners ¿ whether on the client side or within the advertising agency. 352 pp. Englisch. N° de réf. du vendeur 9781433102042
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Communicating with the Multicultural Consumer : Theoretical and Practical Perspectives
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency. N° de réf. du vendeur 9781433102042
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Communicating with the Multicultural Consumer | Theoretical and Practical Perspectives
impression à la demandeVendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Communicating with the Multicultural Consumer | Theoretical and Practical Perspectives | Barbara Mueller | Buch | Englisch | 2007 | Peter Lang | EAN 9781433102042 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 125357267
Quantité disponible : 5 disponible(s)