Articles liés à Advertising and Societies: Global Issues
Synopsis
Now in its second edition, Advertising and Societies : Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
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À propos de l?auteur
The Authors : Katherine Toland Frith is Professor in the School of Journalism at Southern Illinois University. She has edited three books, Advertising in Asia : Communication, Culture and Consumption (1996), Undressing the Ad : Reading Culture in Advertising (Peter Lang, 1998) and Commercializing Women : Images of Asian Women in the Media (2008). Barbara Mueller is Professor of Advertising in the School of Journalism and Media Studies at San Diego State University. She received her Ph.D. in communications from the University of Washington. She has lectured in a number of European countries and is the author of dozens of scholarly articles. She is also the author of Dynamics of International Advertising : Theoretical and Practical Perspectives (Peter Lang, 2004) – of which a second edition is forthcoming in 2010, and Communicating with the Multicultural Consumer : Theoretical and Practical Perspectives (Peter Lang, 2008).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPeter Lang Publishing Inc
- Date d'édition2010
- ISBN 10 1433103850
- ISBN 13 9781433103858
- ReliureBroché
- Langueanglais
- Numéro d'édition3
- Nombre de pages278
- Coordonnées du fabricantnon disponible
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Advertising and Societies: Global Issues, Second Edition
Edité par
Peter Lang Inc., International Academic Publishers, 2010
ISBN 10 : 1433103850
ISBN 13 : 9781433103858
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Advertising and Societies: Global Issues, Second Edition
Edité par
Peter Lang Inc., International Academic Publi, 2010
ISBN 10 : 1433103850
ISBN 13 : 9781433103858
Ancien ou d'occasion
Paperback
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G1433103850I3N00
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Advertising and Societies: Global Issues, Second Edition
Edité par
Peter Lang Inc., International Academic Publi, 2010
ISBN 10 : 1433103850
ISBN 13 : 9781433103858
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Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G1433103850I3N10
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Advertising and Societies: Global Issues, Second Edition
Edité par
Peter Lang Inc., International Academic Publi, 2010
ISBN 10 : 1433103850
ISBN 13 : 9781433103858
Ancien ou d'occasion
Paperback
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G1433103850I3N00
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Advertising and Societies: Global Issues, Second Edition
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ISBN 13 : 9781433103858
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Advertising and Societies : Global Issues, Second Edition
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ISBN 10 : 1433103850
ISBN 13 : 9781433103858
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Advertising and Societies : Global Issues, Second Edition
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ISBN 13 : 9781433103858
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Advertising and Societies : Global Issues
Edité par
Peter Lang Inc., International Academic Publishers, 2010
ISBN 10 : 1433103850
ISBN 13 : 9781433103858
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Couverture souple
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Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 8969815-5
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Advertising and Societies : Global Issues, Second Edition
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use. N° de réf. du vendeur 9781433103858
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Advertising and Societies
Edité par
Peter Lang Ltd. International Academic Publishers Mrz 2010, 2010
ISBN 10 : 1433103850
ISBN 13 : 9781433103858
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use. 264 pp. Englisch. N° de réf. du vendeur 9781433103858
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