Articles liés à Why We Love Disney: The Power of the Disney Brand
Synopsis
From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney – from characters and theme parks to music and home entertainment – to offer the reader a clear overview of the organization's history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.
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À propos de l?auteur
Andi Stein is Associate Professor in the Department of Communications at California State University, Fullerton. She worked as a journalist and public relations practitioner for 16 years prior to becoming a professor. Stein is the co-author of News Writing in a Multimedia World (2004) and An Introduction to the Entertainment Industry (Peter Lang, 2009). She has a BA from George Washington University, an MA from the University of North Carolina at Chapel Hill, and a PhD from the University of Oregon.
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Why We Love Disney: The Power of the Disney Brand
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Peter Lang Inc., International Academic Publishers, 2011
ISBN 10 : 1433108976
ISBN 13 : 9781433108976
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Why We Love Disney: The Power of the Disney Brand
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Peter Lang Inc., International Academic Publi, 2011
ISBN 10 : 1433108976
ISBN 13 : 9781433108976
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Why We Love Disney: The Power of the Disney Brand
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Peter Lang Inc., International Academic Publishers, 2011
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ISBN 13 : 9781433108976
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Why We Love Disney
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. This book examines the influence of the Walt Disney Company and the reasons for Disney s universal app. N° de réf. du vendeur 120914146
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Why We Love Disney
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Peter Lang, Peter Lang Feb 2011, 2011
ISBN 10 : 1433108976
ISBN 13 : 9781433108976
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Taschenbuch. Etat : Neu. Neuware -From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney¿s universal appeal. Starting with the early days of Walt Disney, the book examines the company¿s evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney ¿ from characters and theme parks to music and home entertainment ¿ to offer the reader a clear overview of the organization¿s history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.Books on Demand GmbH, Überseering 33, 22297 Hamburg 296 pp. Englisch. N° de réf. du vendeur 9781433108976
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Why We Love Disney | The Power of the Disney Brand
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Taschenbuch. Etat : Neu. Why We Love Disney | The Power of the Disney Brand | Andi Stein | Taschenbuch | 296 S. | Englisch | 2011 | Peter Lang | EAN 9781433108976 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. N° de réf. du vendeur 106035132
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