Articles liés à Public Relations Strategy, Theory, and Cases
Synopsis
Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans--Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids--Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Tricia Hansen-Horn (PhD, Purdue University) is a professor and PR program coordinator at the University of Central Missouri, CEPR. Specializing in theory/praxis, pedagogy, strategic planning, and campaign development, she is first author of Strategic Planning for Public Relations: Beginning the Journey (2014) and co-editor of Public Relations: From Theory to Practice (2008).
Adam E. Horn (PhD, University of Missouri-School of Journalism) is an associate professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations course. He is an active sports consultant, specializing in media relations and crisis communication strategy. He is the second author of Strategic Planning for Public Relations: Beginning the Journey (2014).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 50,83
EUR 4,61 expédition depuis Royaume-Uni vers France
Destinations, frais et délais
Résultats de recherche pour Public Relations Strategy, Theory, and Cases
Image d'archives
Public Relations Strategy, Theory, and Cases: PRAXIS at Its Best
Edité par
Peter Lang Inc., International Academic Publi, 2018
ISBN 10 : 1433120801
ISBN 13 : 9781433120800
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. N° de réf. du vendeur G1433120801I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
Public Relations Strategy, Theory, and Cases
Edité par
Peter Lang (edition New), 2018
ISBN 10 : 1433120801
ISBN 13 : 9781433120800
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. New. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N° de réf. du vendeur 1433120801-11-1
Quantité disponible : 1 disponible(s)
Image d'archives
Public Relations Strategy, Theory, and Cases
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9781433120800_new
Quantité disponible : Plus de 20 disponibles
Image d'archives
Public Relations Strategy, Theory, and Cases: Praxis at Its Best
Edité par
Peter Lang Publishing Inc 2018-01-17, 2018
ISBN 10 : 1433120801
ISBN 13 : 9781433120800
Neuf
Paperback
Vendeur : Chiron Media, Wallingford, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. N° de réf. du vendeur 6666-IUK-9781433120800
Quantité disponible : 10 disponible(s)
Image d'archives
Public Relations Strategy, Theory, and Cases: Praxis at Its Best
Edité par
Peter Lang Publishing Inc, 2018
ISBN 10 : 1433120801
ISBN 13 : 9781433120800
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 402. N° de réf. du vendeur C9781433120800
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Public Relations Strategy, Theory, and Cases
impression à la demandeVendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.Presenting a robust introduction to public relations strategy helps readers to explore their per. N° de réf. du vendeur 200613171
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Public Relations Strategy, Theory, and Cases : Praxis at Its Best
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every 'student' (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant 'keys' for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans-Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids-Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside. N° de réf. du vendeur 9781433120800
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Public Relations Strategy, Theory, and Cases
impression à la demandeVendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every 'student' (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant 'keys' for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans-Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids-Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside. 252 pp. Englisch. N° de réf. du vendeur 9781433120800
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Public Relations Strategy, Theory, and Cases
Edité par
Peter Lang, Peter Lang Jan 2018, 2018
ISBN 10 : 1433120801
ISBN 13 : 9781433120800
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every 'student' (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant 'keys' for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children¿s Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans¿Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids¿Seventeen Years Later; and Dairy Queen¿s Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.Books on Demand GmbH, Überseering 33, 22297 Hamburg 252 pp. Englisch. N° de réf. du vendeur 9781433120800
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Public Relations Strategy, Theory, and Cases : Praxis at Its Best
Edité par
Peter Lang, 2018
ISBN 10 : 1433120801
ISBN 13 : 9781433120800
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 30926607
Quantité disponible : Plus de 20 disponibles