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Synopsis
Strategic Planning for Public Relations : Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Tricia Hansen-Horn (PhD, Purdue University) is a professor and public relations program coordinator at the University of Central Missouri. Specializing in theory development, pedagogy, strategic planning, and campaign development, she is co-editor of Public Relations : From Theory to Practice (2008). Adam Horn (PhD, University of Missouri-School of Journalism) is an assistant professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations courses. He is an active sports consultant, specializing in media relations and crisis communication strategy.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Planning for Public Relations: Beginning the Journey
Edité par
Peter Lang Inc., International A, 2014
ISBN 10 : 1433120917
ISBN 13 : 9781433120916
Ancien ou d'occasion
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Strategic Planning for Public Relations: Beginning the Journey
Edité par
Peter Lang Inc., International A, 2014
ISBN 10 : 1433120917
ISBN 13 : 9781433120916
Ancien ou d'occasion
paperback
Vendeur : HPB-Emerald, Dallas, TX, Etats-Unis
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paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_469150475
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Strategic Planning for Public Relations : Beginning the Journey
Edité par
Peter Lang Inc., International Academic Publishers, 2014
ISBN 10 : 1433120917
ISBN 13 : 9781433120916
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Strategic Planning for Public Relations
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Strategic Planning for Public Relations
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Strategic Planning for Public Relations : Beginning the Journey
Edité par
Peter Lang Inc., International Academic Publishers, 2014
ISBN 10 : 1433120917
ISBN 13 : 9781433120916
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 21293297
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Strategic Planning for Public Relations
Edité par
Peter Lang Publishing Inc, US, 2014
ISBN 10 : 1433120917
ISBN 13 : 9781433120916
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals. N° de réf. du vendeur LU-9781433120916
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Strategic Planning for Public Relations: Beginning the Journey
Edité par
Peter Lang Inc., International Academic Publishers, 2014
ISBN 10 : 1433120917
ISBN 13 : 9781433120916
Neuf
Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Strategic Planning for Public Relations: Beginning the Journey
Edité par
Peter Lang Inc., International Academic Publishers 2014-05-02, 2014
ISBN 10 : 1433120917
ISBN 13 : 9781433120916
Neuf
Paperback
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Strategic Planning for Public Relations (Paperback)
Edité par
Peter Lang Publishing Inc, 2014
ISBN 10 : 1433120917
ISBN 13 : 9781433120916
Neuf
Paperback
Edition originale
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The books conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The books unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second essential criteria for successful public relations professionals. Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The books unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second essential criteria for successful public relations professionals. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781433120916
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