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Strategic Planning for Public Relations: Beginning the Journey - Couverture rigide

Horn, Adam E.; Hansen-horn, Tricia

 
9781433120923: Strategic Planning for Public Relations: Beginning the Journey
Couverture rigide
ISBN 10 : 1433120925 ISBN 13 : 9781433120923
Editeur : Peter Lang Publishing Inc, 2014

Synopsis

Strategic Planning for Public Relations : Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Tricia Hansen-Horn (PhD, Purdue University) is a professor and public relations program coordinator at the University of Central Missouri. Specializing in theory development, pedagogy, strategic planning, and campaign development, she is co-editor of Public Relations : From Theory to Practice (2008). Adam Horn (PhD, University of Missouri-School of Journalism) is an assistant professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations courses. He is an active sports consultant, specializing in media relations and crisis communication strategy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang Publishing Inc
Date d'édition
2014
Langue
anglais
ISBN 10 
1433120925
ISBN 13 
9781433120923
Reliure
Relié
Nombre de pages
268
Coordonnées du fabricant
Peter Lang Group AG
https://www.peterlang.com/

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