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Tweening the Girl: The Crystallization of the Tween Market - Couverture souple

Livre 3 sur 14: Mediated Youth

Coulter, Natalie

 
9781433121753: Tweening the Girl: The Crystallization of the Tween Market
Couverture souple
ISBN 10 : 1433121751 ISBN 13 : 9781433121753
Editeur : Peter Lang Publishing Inc, 2014

Synopsis

Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label "tweens" and were heralded by marketers, and subsequently the news media, as one of "capitalism's most valuable customers". Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how "tweenhood", which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween : an empowered female consumer who is no longer a child but not quite a teen.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Natalie Coulter (PhD, Simon Fraser University) is Assistant Professor of Communication Studies at York University. She is a founding member of ARCYP (Association for Research on the Cultures of Young People) and has published in a number of journals including the Canadian Journal of Communication and Jeunesse.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang Publishing Inc
Date d'édition
2014
Langue
anglais
ISBN 10 
1433121751
ISBN 13 
9781433121753
Reliure
Broché
Nombre de pages
205
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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