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Visualizing Culture: Analyzing the Cultural Aesthetics of the Web - Couverture rigide

Livre 2 sur 7: Visual Communication

O'connell, Roxanne M.

 
9781433122231: Visualizing Culture: Analyzing the Cultural Aesthetics of the Web
Couverture rigide
ISBN 10 : 1433122235 ISBN 13 : 9781433122231
Editeur : Peter Lang Publishing Inc, 2015

Synopsis

In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to ? Based on Web design "best practices" and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a "pattern language" – by which one can analyze the cultural aesthetics of a website to : (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Roxanne O'Connell (PhD, Salve Regina University) is Associate Professor and Chair of the Department of Communication and Graphic Design at Roger Williams University. She is the editor of the two-volume series Teaching with Multimedia and a contributing author to Visualizing the Web : Evaluating Online Design from a Visual Communication Perspective.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang Publishing Inc
Date d'édition
2015
Langue
anglais
ISBN 10 
1433122235
ISBN 13 
9781433122231
Reliure
Relié
Nombre de pages
212
Coordonnées du fabricant
non disponible
Personne responsable
non disponible