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Journalism and PR: Unpacking ‘Spin’, Stereotypes, and Media Myths - Couverture souple

Macnamara, Jim

 
9781433124266: Journalism and PR: Unpacking ‘Spin’, Stereotypes, and Media Myths
Couverture souple
ISBN 10 : 1433124262 ISBN 13 : 9781433124266
Editeur : Peter Lang Publishing Inc, 2014

Synopsis

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a ‘discourse of denial', maintaining what critics call the dirty secret of journalism – and PR. Media practitioners also engage in an accusatory ‘discourse of spin' and a ‘discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

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À propos de l'auteur

Jim Macnamara (PhD, University of Western Sydney) is Professor of Public Communication at the University of Technology Sydney, a position he took up in 2007 after a 30-year professional career spanning journalism, public relations, and media research. He is author of 12 books including The 21st Century Media (R)evolution : Emergent Communication Practices (Peter Lang, 2014) and Public Relations Theories, Practices, Critiques (2012).

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Éditeur
Peter Lang Publishing Inc
Date d'édition
2014
Langue
anglais
ISBN 10 
1433124262
ISBN 13 
9781433124266
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
r.boehm-korff@peterlang.com
r.boehm-korff@peterlang.com

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