Articles liés à Neo-PR: Public Relations in a Postmodern World
Synopsis
Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of "Neo-PR" and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR : Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Christopher Caldiero (PhD., Rutgers University) is Associate Professor of Communication Studies at Fairleigh Dickinson University. His work has appeared in the Journal of Public Relations Research and the American Communication Journal. He is the winner of three top paper awards from the National Communication Association.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Neo-PR: Public Relations in a Postmodern World
Edité par
Peter Lang Publishing, Incorporated, 2015
ISBN 10 : 143312534X
ISBN 13 : 9781433125348
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Neo-PR: Public Relations in a Postmodern World
Edité par
Peter Lang Publishing, Incorporated, 2015
ISBN 10 : 143312534X
ISBN 13 : 9781433125348
Neuf
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Etat : New. pp. 135. N° de réf. du vendeur 372996905
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Neo-PR: Public Relations in a Postmodern World
Edité par
Peter Lang Publishing, Incorporated, 2015
ISBN 10 : 143312534X
ISBN 13 : 9781433125348
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Etat : New. pp. 135. N° de réf. du vendeur 18374129916
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NEO-PR: PUBLIC RELATIONS IN A POSTMODERN WORLD
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Peter Lang Inc., International Academic Publishers, 2015
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NEO-PR: PUBLIC RELATIONS IN A POSTMODERN WORLD
Edité par
Peter Lang Inc., International Academic Publishers, 2015
ISBN 10 : 143312534X
ISBN 13 : 9781433125348
Neuf
Couverture rigide
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Neo-PR
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Peter Lang Okt 2015, 2015
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ISBN 13 : 9781433125348
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world. 148 pp. Englisch. N° de réf. du vendeur 9781433125348
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Neo-PR
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Christopher Caldiero examines new ways of thinking about public relations practice in today s technological and postmodern world. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinkin. N° de réf. du vendeur 108317872
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Neo-PR
Edité par
Peter Lang, Peter Lang Okt 2015, 2015
ISBN 10 : 143312534X
ISBN 13 : 9781433125348
Neuf
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Christopher Caldiero examines new ways of thinking about public relations practice in today¿s technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today¿s burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we¿ve come to know it, and helps to prepare today¿s undergraduate and graduate public relations students for our postmodern world.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 148 pp. Englisch. N° de réf. du vendeur 9781433125348
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Neo-PR : Public Relations in a Postmodern World
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world. N° de réf. du vendeur 9781433125348
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Neo-PR | Public Relations in a Postmodern World
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Buch. Etat : Neu. Neo-PR | Public Relations in a Postmodern World | Christopher Caldiero | Buch | 148 S. | Englisch | 2015 | Peter Lang | EAN 9781433125348 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 104103204
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