Organizational Listening: The Missing Essential in Public Communication - Couverture souple

Macnamara, Jim

Couverture souple

ISBN 10 : 1433130521 ISBN 13 : 9781433130526

Editeur : Peter Lang Publishing Inc, 2015

Synopsis

Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue, and engagement with citizens, customers, employees, and other stakeholders and publics. But do they in reality ? Voice – speaking up – is recognized as fundamental for democracy, representation, and social equity. But what if governments, corporations, institutions, and NGOs are not listening ? This book reports the findings of a two-year, three-continent study that show that public and private sector organizations devote substantial and sometimes massive resources to construct an ‘architecture of speaking' through advertising, PR, and other public communication practices, but listen poorly, sporadically, and sometimes not at all. Beyond identifying a ‘crisis of listening' in modern societies, this landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity. This research is essential reading for all scholars, students, and practitioners involved in politics ; government, corporate, marketing, and organizational communication ; public relations ; and all those interested in democratic participation, media, and society.

A propos du livre

À propos de l'auteur

Jim Macnamara (PhD, University of Western Sydney) is Professor of Public Communication at the University of Technology Sydney, a position he took up after a 30-year professional career spanning journalism, corporate and marketing communication, and media research. He is the author of fourteen books including The 21st Century Media (R)evolution : Emergent Communication Practices (2nd ed., Peter Lang, 2014) and Journalism and PR : Unpacking ‘Spin', Stereotypes, and Media Myths (Peter Lang, 2014).

Détails de l'édition

• Éditeur: Peter Lang Publishing Inc
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1433130521
• ISBN 13: 9781433130526
• Reliure: Broché
• Nombre de pages: 386
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible