University student-run communications agencies allow students to work with real clients and get real world experience before they graduate from college and enter the workforce. Student-run agencies are increasing in popularity, but building a successful agency is challenging.
With more than ten years of experience supervising a student-run agency, Swanson examines the three critical roles a student agency must fulfill in order to be successful. First, the agency must be an exceptional environment for learning. Second, it must be a successful business--without satisfied clients, the agency will not survive. Third, it must be a supportive partner in both on- and off-campus communities.
As the first book to address student-run agencies, Real World Career Preparation offers extensive 'how to' guidance, and is supported by 22 Agency Spotlight best practice examples from student-run agencies across the U.S. The book ends with a comprehensive directory of 158 university student-run agencies in operation all over the world.
Real World Career Preparation is essential reading for any faculty member or administrator who is involved with an agency, or who plans to launch one in the future. This book is also valuable for college students working in an agency who seek 'the big picture' view of how their work for clients has long-lasting impact on the campus and the community.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Douglas J. Swanson (Ed.D., Oklahoma State University) is Professor of Communications at California State University, Fullerton, where he founded PRactical ADvantage Communications, an award-winning student-run agency. Swanson has previous industry experience as a journalist, broadcaster, and public relations professional.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. With more than ten years of experience supervising a student-run agency, Swanson examines the three critical roles a student agency must fulfill in order to be successful: the agency must be an exceptional environment for learning, it must be a successful b. N° de réf. du vendeur 145855054
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - University student-run communications agencies allow students to work with real clients and get real world experience before they graduate from college and enter the workforce. Student-run agencies are increasing in popularity, but building a successful agency is challenging.With more than ten years of experience supervising a student-run agency, Swanson examines the three critical roles a student agency must fulfill in order to be successful. First, the agency must be an exceptional environment for learning. Second, it must be a successful business-without satisfied clients, the agency will not survive. Third, it must be a supportive partner in both on- and off-campus communities.As the first book to address student-run agencies, Real World Career Preparation offers extensive 'how to' guidance, and is supported by 22 Agency Spotlight best practice examples from student-run agencies across the U.S. The book ends with a comprehensive directory of 158 university student-run agencies in operation all over the world.Real World Career Preparation is essential reading for any faculty member or administrator who is involved with an agency, or who plans to launch one in the future. This book is also valuable for college students working in an agency who seek 'the big picture' view of how their work for clients has long-lasting impact on the campus and the community. N° de réf. du vendeur 9781433131745
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -University student-run communications agencies allow students to work with real clients and get real world experience before they graduate from college and enter the workforce. Student-run agencies are increasing in popularity, but building a successful agency is challenging.With more than ten years of experience supervising a student-run agency, Swanson examines the three critical roles a student agency must fulfill in order to be successful. First, the agency must be an exceptional environment for learning. Second, it must be a successful business-without satisfied clients, the agency will not survive. Third, it must be a supportive partner in both on- and off-campus communities.As the first book to address student-run agencies, Real World Career Preparation offers extensive 'how to' guidance, and is supported by 22 Agency Spotlight best practice examples from student-run agencies across the U.S. The book ends with a comprehensive directory of 158 university student-run agencies in operation all over the world.Real World Career Preparation is essential reading for any faculty member or administrator who is involved with an agency, or who plans to launch one in the future. This book is also valuable for college students working in an agency who seek 'the big picture' view of how their work for clients has long-lasting impact on the campus and the community. 314 pp. Englisch. N° de réf. du vendeur 9781433131745
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