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Real World Career Preparation: A Guide to Creating a University Student-Run Communications Agency - Couverture rigide

Swanson, Douglas J.

 
9781433131752: Real World Career Preparation: A Guide to Creating a University Student-Run Communications Agency
Couverture rigide
ISBN 10 : 1433131757 ISBN 13 : 9781433131752
Editeur : Peter Lang Publishing Inc, 2017

Synopsis

University student-run communications agencies allow students to work with real clients and get real world experience before they graduate from college and enter the workforce. Student-run agencies are increasing in popularity, but building a successful agency is challenging.

With more than ten years of experience supervising a student-run agency, Swanson examines the three critical roles a student agency must fulfill in order to be successful. First, the agency must be an exceptional environment for learning. Second, it must be a successful business--without satisfied clients, the agency will not survive. Third, it must be a supportive partner in both on- and off-campus communities.

As the first book to address student-run agencies, Real World Career Preparation offers extensive 'how to' guidance, and is supported by 22 Agency Spotlight best practice examples from student-run agencies across the U.S. The book ends with a comprehensive directory of 158 university student-run agencies in operation all over the world.

Real World Career Preparation is essential reading for any faculty member or administrator who is involved with an agency, or who plans to launch one in the future. This book is also valuable for college students working in an agency who seek 'the big picture' view of how their work for clients has long-lasting impact on the campus and the community.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Douglas J. Swanson (Ed.D., Oklahoma State University) is Professor of Communications at California State University, Fullerton, where he founded PRactical ADvantage Communications, an award-winning student-run agency. Swanson has previous industry experience as a journalist, broadcaster, and public relations professional.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang Publishing Inc
Date d'édition
2017
Langue
anglais
ISBN 10 
1433131757
ISBN 13 
9781433131752
Reliure
Relié
Nombre de pages
314
Coordonnées du fabricant
non disponible
Personne responsable
non disponible