Public Relations Case Studies from Around the World - Couverture souple

 
9781433134548: Public Relations Case Studies from Around the World
Couverture souple
ISBN 10 : 1433134543 ISBN 13 : 9781433134548
Editeur : Peter Lang Publishing Inc, 2017

Synopsis

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice--from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.

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À propos de l'auteur

Judy VanSlyke Turk is a professor emerita in the Richard T. Robertson School of Media and Culture at Virginia Commonwealth University. She received the Pathfinder Award in 2005 from the Institute of Public Relations in recognition of lifetime research and publications, the Educator Mentorship Award from the Plank Center for Public Relations Leadership in 2013, and was named Educator of the Year by the Public Relations Society of America (PRSA) in 1992.

Jean Valin, APR, Fellow CPRS, Honorary Fellow CIPR, is Principal at Valin Strategic Communications in Chelsea, Canada, and a founding member of the Global Alliance for Public Relations and Communication Management. He has received several awards, among them the David Ferguson Award for Outstanding Contributions to Public Relations Education from the Educators Academy of the Public Relations Society of America (PRSA) and the President's medal from the Chartered Institute of Public Relations in the United Kingdom. In 2013-2014 he was co-chair of the Commission on Public Relations Education. He has led several global projects that resulted in the adoption of global standards for public relations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang Publishing Inc
Date d'édition
2017
Langue
anglais
ISBN 10 
1433134543
ISBN 13 
9781433134548
Reliure
Broché
Numéro d'édition
2
Nombre de pages
406
Éditeur
VanSlyke Turk Judy, Valin Jean
Coordonnées du fabricant
GPSR Kontakt
r.boehm-korff@peterlang.com

Gontardstraße 11
Berlin
10178
Allemagne

Autres éditions populaires du même titre

9781433145544: Public Relations Case Studies from Around the World

Edition présentée

ISBN 10 :  1433145545 ISBN 13 :  9781433145544
Editeur : Peter Lang Publishing Inc, 2017
Couverture rigide