Articles liés à Public Relations Case Studies from Around the World
Synopsis
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Judy VanSlyke Turk is a professor emerita in the Richard T. Robertson School of Media and Culture at Virginia Commonwealth University. She received the Pathfinder Award in 2005 from the Institute of Public Relations in recognition of lifetime research and publications, the Educator Mentorship Award from the Plank Center for Public Relations Leadership in 2013, and was named Educator of the Year by the Public Relations Society of America (PRSA) in 1992.
Jean Valin, APR, Fellow CPRS, Honorary Fellow CIPR, is Principal at Valin Strategic Communications in Chelsea, Canada, and a founding member of the Global Alliance for Public Relations and Communication Management. He has received several awards, among them the David Ferguson Award for Outstanding Contributions to Public Relations Education from the Educators Academy of the Public Relations Society of America (PRSA) and the President's medal from the Chartered Institute of Public Relations in the United Kingdom. In 2013-2014 he was co-chair of the Commission on Public Relations Education. He has led several global projects that resulted in the adoption of global standards for public relations.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPeter Lang Publishing Inc
- Date d'édition2017
- ISBN 10 1433134543
- ISBN 13 9781433134548
- ReliureBroché
- Langueanglais
- Numéro d'édition2
- Nombre de pages406
- ÉditeurVanSlyke Turk Judy, Valin Jean
- Coordonnées du fabricantnon disponible
Acheter neuf
Afficher cet article
EUR 57,46
EUR 0,75 expédition depuis Etats-Unis vers France
Destinations, frais et délais
Résultats de recherche pour Public Relations Case Studies from Around the World
Image d'archives
Public Relations Case Studies from Around the World (2nd Edition)
Edité par
Peter Lang Copyright AG - IPSUK -, 2017
ISBN 10 : 1433134543
ISBN 13 : 9781433134548
Ancien ou d'occasion
paperback
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9781433134548
Quantité disponible : 5 disponible(s)
Image d'archives
Public Relations Case Studies from Around the World (2nd Edition)
Edité par
Peter Lang Copyright AG - IPSUK, 2017
ISBN 10 : 1433134543
ISBN 13 : 9781433134548
Ancien ou d'occasion
paperback
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Public Relations Case Studies from Around the World (2nd Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781433134548
Quantité disponible : 5 disponible(s)
Image d'archives
Public Relations Case Studies from Around the World (2nd Edition)
Edité par
Peter Lang Copyright AG - Ipsuk, 2017
ISBN 10 : 1433134543
ISBN 13 : 9781433134548
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. N° de réf. du vendeur G1433134543I4N10
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Public relations case studies from around the world.
Edité par
New York ; Bern ; Frankfurt ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Peter Lang, 2017
ISBN 10 : 1433134543
ISBN 13 : 9781433134548
Ancien ou d'occasion
Originalbroschur.
Vendeur : Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Originalbroschur. Etat : Gut. Second edition. XX, 386 S., Ill. Ein tadelloses Exemplar. - The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practicefrom public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world. - Contents: What Case Studies Can Teach us in International Public Relations (Gregor Halff) -- Preface by Larissa Grunig (Part One: Case Studies in Global Campaigns Chapter One: Volkswagen Emission Scandal: An Example of Bad Public Relations on a Global Scale and the "Defeat Device"that Defeated a Reputation (Shannon A. Bowen, Don W. Stacks, and Donald K. Wright) -- ChapterTwo: Chile Becomes a World Player of the Wine Industry: The Legend of "Casillero del Diablo" (Juan-Carlos Molleda and Francisco Solanich) -- Part Two: Case Studies in Corporate Social Responsibility Chapter Three: Cargill's Indonesian Palm Oil Sustainability Program (Zifei Fay Chen, Don W. Stacks, Yi Grace Ji, and Bo Ra Yook) -- Chapter Four: Sharing "Made in Italy": Intesa Sanpaolo Bank's Cultural Communication around World Expo 2015 (Valentina Martino and Alessandro Lovari) -- Part Three: Cases in Public Diplomacy Chapter Five: Japan Is Back:The International Public Relations of the Second Abe Administration (Koichi Yamamura, Masamichi Shimizu, and Nancy Snow) -- Chapter Six: "Ukraine: Open for U": A Promotional Campaign and Nation Re-branding After the Euromaidan (Dariya Orlova and Katerina Tsetsura) -- Part Four: Cases in Measurement and Reputation Research of Public Relations Chapter Seven: A Real-time Integrated and Actionable Measurement System (Katie Delahaye Paine) -- Chapter Eight: The Impact of Corporate Reputation on Behavior: AkzoNobel and Zurich Insurance (Sandra Macleod, John A. McLaren, and Kevin Money) -- Chapter Nine: "Stoner Sloth": Lessons from Evaluation of Social Media andVirality (Jim Macnamara and Gail Kenning) -- Part Five: Cases in Crisis Communications ChapterTen: #indeepsorrow: Lufthansa's Agile Crisis Communication Management During and After the Crash of Germanwings Flight 4U9525? (Swaran Sandhu and Simone Huck-Sandhu) -- Chapter Eleven: The African Union Commission's Multinational Ebola Campaign's Localization Strategies (Toluwani C. Oloke and Juan-Carlos Molleda) -- Part Six: Cases Addressing National Opportunities Chapter Twelve: It's All in the Name: The Story of the Campaign for Marriage Equality in Ireland (John Gallagher) -- Chapter Thirteen: Communicating Food Safety in the Highly Multicultural Country of Kuwait (Mariam F. Alkazemi, Fahed Al-Sumait, and Cristina Navarro) -- Chapter Fourteen: Mead Johnson: Infant Formula to Make a Difference in China (Chun-ju Flora Hung-Baesecke, Xiaohong Chen, and Xiaodong Yin) -- Chapter Fifteen:The GST Campaign: Convincing Malaysians to Accept a New Taxation System (Kiranjit Kaur) -- Chapter Sixteen: Restoring Confidence in a Global Company -- and Healthcare Brand in Brazil: The Bayer Jovens Youth Education Campaign (Paulo Nassar and Terence (Terry) Flynn) -- Chapter Seventeen: Reaching for the Stars:The Launch of the UAE Space Agency (Inka Stever and Gaelle Picherit Duthler) -- Chapter Eighteen: ATaste of Harmony: Awareness and Celebration of Cultural Diversity in Australian Workplaces (Ingrid Larkin and Robina Xavier). ISBN 9781433134548 Sprache: Englisch Gewicht in Gramm: 551. N° de réf. du vendeur 1127050
Quantité disponible : 1 disponible(s)
Image d'archives
Public Relations Case Studies from Around the World (2nd Edition)
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CW-9781433134548
Quantité disponible : 15 disponible(s)
Image d'archives
Public Relations Case Studies from Around the World (2nd Edition)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CW-9781433134548
Quantité disponible : 15 disponible(s)
Image d'archives
Public Relations Case Studies from Around the World (2nd Edition)
Edité par
Peter Lang Inc., International Academic Publishers, 2017
ISBN 10 : 1433134543
ISBN 13 : 9781433134548
Neuf
Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9781433134548_new
Quantité disponible : Plus de 20 disponibles
Image d'archives
Public Relations Case Studies from Around the World (2nd Edition)
Edité par
Peter Lang Inc., International Academic Publishers, 2017
ISBN 10 : 1433134543
ISBN 13 : 9781433134548
Neuf
Paperback
Vendeur : Toscana Books, AUSTIN, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. N° de réf. du vendeur Scanned1433134543
Quantité disponible : 1 disponible(s)
Image d'archives
Public Relations Case Studies from Around the World (2nd Edition)
Edité par
Peter Lang Publishing Inc, 2017
ISBN 10 : 1433134543
ISBN 13 : 9781433134548
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 624. N° de réf. du vendeur C9781433134548
Quantité disponible : Plus de 20 disponibles
Image d'archives
Public Relations Case Studies from Around the World
Edité par
Peter Lang Inc., International Academic Publishers, 2017
ISBN 10 : 1433134543
ISBN 13 : 9781433134548
Neuf
Couverture souple
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 29941165-n
Quantité disponible : Plus de 20 disponibles