Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
KATHERINE A. FOSS is an associate professor of media studies at Middle Tennessee State University and is the author of several books.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : Borkert, Schwarz und Zerfaß GbR, Berlin, Allemagne
Originalhardcover. Etat : Sehr gut. XI, 316 S. Pink or Blue?: The Gendering of Children's Marketing. Katherine A. Foss -- Caddie Woodlawn Grows Up: Constructions of Girlhood in the 1930s. Kate Roberts Edenborg -- Marketing Gaming for Girls: The Framing of Princess Zelda in American and Japanese Nintendo Commercials. Mimi Wiggins Perreault, Gregory Perreault, and Michael McCarty -- Where The Inner Star Leads: Neoliberal Sensibilities in American Girl Dolls' Talents. Natalia Rybas and Sergey Rybas -- Guys and Dolls: Gender-Inclusive Toy Marketing in Baby Alive, the Easy-Bake Oven, and G. I. Joe. Christine Eschenfelder -- The Force Is Now Female: The Gendered Marketin; of Star Wars. Jennifer M. Fogel -- Building the Future or Making Friends? Constructing Gender in LEGO Narratives. Katherine A. Foss -- Empowerment Through Disney? Third Wave Feminist Discourse in the "Dream Big, Princess" Campaign. Erika M. Thomas -- Imagine the Possibilities: Marketing Girls' Leadership Through the President Barbie Doll. Madeleine Esch -- The Internet Asks: Why Are There No Science Shirts for Girls? Examining a Retailer's Marketing Misstep and Public Relations Success. Nathan Gilkerson -- Kids in the Kitchen: An Analysis of Gendered Narratives on the Food Network. Rebecca Swenson -- What Are Our Children Listening To? Gender Stereotyping and Adult Themes in Kidz Bop. Torié Fowler -- DIY Superheroines: Craftivism, Capitalism, and Counter-Hegemonic Girl Culture. Spring-Serenity Duvall -- Beyond Princess Culture: Navigating New Spaces. Katherine A. Foss. ISBN 9781433156359 Sprache: Englisch Gewicht in Gramm: 569. N° de réf. du vendeur 1127754
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Gebundene Ausgabe. Etat : Sehr gut. Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts. N° de réf. du vendeur INF1000546110
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts. 330 pp. Englisch. N° de réf. du vendeur 9781433156359
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