Communication in Political Campaigns - Couverture souple

Benoit

Couverture souple

ISBN 10 : 1433188074 ISBN 13 : 9781433188077

Editeur : Peter Lang, 2022

Synopsis

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

A propos du livre

À propos de l?auteur

William L. Benoit (Ph.D., Wayne State University and Distinguished Professor of Communication Studies at the University of Alabama, Birmingham) developed and applied the Functional Theory of Political Campaign Discourse. He has published extensively (20 books and hundreds of journal articles and book chapters). He dabbles in art; he painted the artwork on the cover of this book (and others).

Détails de l'édition

• Éditeur: Peter Lang
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1433188074
• ISBN 13: 9781433188077
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 334
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible