Ready or not, Generation X is fast becoming the dominant customer base for the hotel industry. Do you know the Gen X personality? Are you prepared for the Gen X quirks? This book covers the traits and travel preferences of Generation X. Learn what they look for when selecting a hotel, learn how to treat them, and learn what will bring them back to your hotel again and again.
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Will Maguire has over 20 years of experience working in the hospitality industry, from dish-washer to hotel general manager. He has had success at every stage of his career, most notably in the service side of the industry. Will has taken a major national brand hotel from the mid 50% to the top 5% in brand service rankings. His benchmark for success is staff training and providing a service culture based on his number one service rule; Do whatever it takes to make the guest happy.
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