Perspectives on Social Media Marketing - Couverture souple

Agresta, Stephanie; Bough, B. Bonin

 
9781435456525: Perspectives on Social Media Marketing
Couverture souple
ISBN 10 : 1435456521 ISBN 13 : 9781435456525
Editeur : Cengage Learning Ptr, 2010

Synopsis

"Perspectives on Social Media Marketing" addresses 90 - 100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. These issues include understanding what social media is, how it has changed the marketing landscape, ways to leverage it for reaching consumers, how to best measure the ROI of a social media campaign, and more. For each of these issues or topics, both authors provide their expert insight and feedback from their own unique perspective - one from the perspective of the marketing agency, the other from the perspective of the brand or marketer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning Ptr
Date d'édition
2010
Langue
anglais
ISBN 10 
1435456521
ISBN 13 
9781435456525
Reliure
Broché
Nombre de pages
278
Coordonnées du fabricant
non disponible
Personne responsable
non disponible