Synopsis
""Advertising As A Vocation"" is a book written by Frederick James Allen and published in 1919. The book explores the world of advertising, providing a comprehensive overview of the industry and its various components. The author delves into the history of advertising, tracing its evolution from simple trade announcements to the sophisticated and complex campaigns of the modern era. The book also covers the different types of advertising, including print, radio, and television, as well as the different techniques used to create effective advertisements. Additionally, the author provides insights into the skills and qualities required for success in the advertising industry, including creativity, strategic thinking, and an understanding of consumer behavior. Overall, ""Advertising As A Vocation"" is a valuable resource for anyone interested in the world of advertising, providing a detailed and informative look at this important industry.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
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Présentation de l'éditeur
This book an EXACT reproduction of the original book published before 1923. This IS NOT an OCR?d book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
