Proposes a theory and case studies on repairing a damaged or threatened image or reputation.
In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. Accounts, Excuses, and Apologies describes the image-repair strategies that may be used to help defuse these threats.
The Third Edition of this classic book builds on theories for rehabilitating a damaged reputation by adding two new forms of denial: straw denial (appearing to deny an accusation by sidestepping it) and deflecting attention (trying to get the audience to focus on something other than the accusations against you). Five contexts for image repair are examined: corporate, political, sports/entertainment, international, and third party (when one person or organization tries to repair the image of another). The book's case studies include current instances of reputation repair, including Vladimir Putin on Ukraine and President Joe Biden on Afghanistan; Southwest Airlines on flight cancellations; Kobe Bryant on accusations of rape; and Donald Trump on the January 6 hearings.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
William L. Benoit is Distinguished Professor at the University of Alabama, Birmingham. He is the author of many books, including (with Pamela J. Benoit) Persuasive Messages: The Process of Influence.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : New. Third Edition. Proposes a theory and case studies on repairing a damaged or threatened image or reputation.In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. Accounts, Excuses, and Apologies describes the image-repair strategies that may be used to help defuse these threats.The Third Edition of this classic book builds on theories for rehabilitating a damaged reputation by adding two new forms of denial: straw denial (appearing to deny an accusation by sidestepping it) and deflecting attention (trying to get the audience to focus on something other than the accusations against you). Five contexts for image repair are examined: corporate, political, sports/entertainment, international, and third party (when one person or organization tries to repair the image of another). The book's case studies include current instances of reputation repair, including Vladimir Putin on Ukraine and President Joe Biden on Afghanistan; Southwest Airlines on flight cancellations; Kobe Bryant on accusations of rape; and Donald Trump on the January 6 hearings. N° de réf. du vendeur LU-9781438496061
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Paperback. Etat : new. Paperback. Proposes a theory and case studies on repairing a damaged or threatened image or reputation.In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. Accounts, Excuses, and Apologies describes the image-repair strategies that may be used to help defuse these threats.The Third Edition of this classic book builds on theories for rehabilitating a damaged reputation by adding two new forms of denial: straw denial (appearing to deny an accusation by sidestepping it) and deflecting attention (trying to get the audience to focus on something other than the accusations against you). Five contexts for image repair are examined: corporate, political, sports/entertainment, international, and third party (when one person or organization tries to repair the image of another). The book's case studies include current instances of reputation repair, including Vladimir Putin on Ukraine and President Joe Biden on Afghanistan; Southwest Airlines on flight cancellations; Kobe Bryant on accusations of rape; and Donald Trump on the January 6 hearings. Proposes a theory and case studies on repairing a damaged or threatened image or reputation. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781438496061
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Paperback. Etat : New. Third Edition. Proposes a theory and case studies on repairing a damaged or threatened image or reputation.In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. Accounts, Excuses, and Apologies describes the image-repair strategies that may be used to help defuse these threats.The Third Edition of this classic book builds on theories for rehabilitating a damaged reputation by adding two new forms of denial: straw denial (appearing to deny an accusation by sidestepping it) and deflecting attention (trying to get the audience to focus on something other than the accusations against you). Five contexts for image repair are examined: corporate, political, sports/entertainment, international, and third party (when one person or organization tries to repair the image of another). The book's case studies include current instances of reputation repair, including Vladimir Putin on Ukraine and President Joe Biden on Afghanistan; Southwest Airlines on flight cancellations; Kobe Bryant on accusations of rape; and Donald Trump on the January 6 hearings. N° de réf. du vendeur LU-9781438496061
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