BUSN 3 - Couverture souple

Kelly, Marcella; McGowen, Jim

Couverture souple

ISBN 10 : 1439039615 ISBN 13 : 9781439039618

Editeur : South-Western, 2010

Synopsis

Captivate your students with the excitement of business today within the engaging, and accessible pages of "BUSN 3E". Student tested and faculty approved, Kelly/McGowen's latest edition of "BUSN" delivers all the topics found in lengthy introduction to business texts, but provides this content in a streamlined, riveting, less cluttered design that captivates students and saves you valuable time with powerful, integrated resources. Written by experienced business instructors in touch with the needs of today's instructors and students, this edition provides a more student-focused, less linear proven learning model. "BUSN 3E"'s lively engaging approach immediately draws students into business fundamentals with a compelling design that addresses all core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Your students stay on top of the most timely developments with the book's well balanced presentation and wealth of supplements, including an interactive website, and new online Teach Business Resource Center with the latest news and article feeds. All supplements are tightly integrated with "BUSN 3E" to ensure your students master critical communication skills and chapter concepts. Keep all of your students motivated and excited about business today, no matter what their major, with the powerful, unique approach and resources found in "BUSN 3E".

A propos du livre

Présentation de l'éditeur

Discover the vibrant energy and challenging excitement found in business today within the engaging, and accessible pages of Kelly/McGowen's BUSN 3E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 3E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1439039615
• ISBN 13: 9781439039618
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible