Strategic Management: Concepts and Cases, Competitiveness & Globalization - Couverture rigide

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.

Couverture rigide

ISBN 10 : 1439042306 ISBN 13 : 9781439042304

Editeur : South Western Educational Publishing, 2010

Synopsis

Examine strategic management with the market-leading book that has set the standard for providing an intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts and scholars Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASE, 9E is the only book that integrates the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how businesses use strategic management to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A selection of 30 compelling cases prepares you to face the broad range of critical issues confronting contemporary managers. You can also easily build your own case selections from other premier providers, such as Harvard, Ivey, and Darden.

A propos du livre

Présentation de l'éditeur

Present the most thorough, up-to-date, and relevant collection of strategic management cases available in this market-leading, comprehensive case text. Developed by highly respected experts and award-winning instructors Ireland, Hitt and Hoskisson, THE MANAGEMENT OF STRATEGY: CASES, 9E, International Edition combines the latest cutting-edge research in strategic management with impeccable scholarship and a practical global focus. A selection of new, compelling cases examines a broad range of critical strategic management issues confronting managers today in U.S. as well as global organizations. Many of these timely cases offer full financial data and all are supported by comprehensive Instructor's Case Notes to guide analyses. CengageNOW online teaching tools and a complete electronic business library help keep cases relevant and company data current. Count on this engaging, complete case book to provide the practical understanding today's readers need to apply strategic management tools and techniques to increase performance and strengthen an organizations competitive advantage.

Détails de l'édition

• Éditeur: South Western Educational Publishing
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1439042306
• ISBN 13: 9781439042304
• Reliure: Relié
• Nombre de pages: 443
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible