Mass Media Research: An Introduction - Couverture souple

Wimmer, Roger D.; Dominick, Joseph R.

Couverture souple

ISBN 10 : 143908274X ISBN 13 : 9781439082744

Editeur : Wadsworth Pub Co, 2010

Synopsis

"Mass Media Research: An Introduction, International Edition", begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text.

Détails de l'édition

• Éditeur: Wadsworth Pub Co
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 143908274X
• ISBN 13: 9781439082744
• Reliure: Broché
• Nombre de pages: 464
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne