Media Relations, a Primer: Small and Medium Sized Hotels - Couverture souple

Testa, Maurizio

 
9781439204474: Media Relations, a Primer: Small and Medium Sized Hotels
Couverture souple
ISBN 10 : 1439204470 ISBN 13 : 9781439204474
Editeur : Booksurge Publishing, 2009

Synopsis

Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in today's market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).

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Éditeur
Booksurge Publishing
Date d'édition
2009
Langue
anglais
ISBN 10 
1439204470
ISBN 13 
9781439204474
Reliure
Broché
Nombre de pages
48
Coordonnées du fabricant
non disponible
Personne responsable
non disponible