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Entrepreneur Journeys: Positioning: How To Test, Validate, And Bring Your Idea To Market - Couverture souple

Livre 3 sur 12: Entrepreneur Journeys

Mitra, Sramana

 
9781439245927: Entrepreneur Journeys: Positioning: How To Test, Validate, And Bring Your Idea To Market
Couverture souple
ISBN 10 : 1439245924 ISBN 13 : 9781439245927
Editeur : BookSurge Publishing, 2009

Synopsis

In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined "go to market" strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed - it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra's book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies, writes a weekly column for Forbes and the business blog Sramana Mitra on Strategy (www.sramanamitra.com). She has a master's degree in electrical engineering and computer science from MIT.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
BookSurge Publishing
Date d'édition
2009
Langue
anglais
ISBN 10 
1439245924
ISBN 13 
9781439245927
Reliure
Broché
Nombre de pages
278
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
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Luxembourg