Consumer Driven Innovation in Food and Personal Care Products - Couverture rigide
Livre 97 sur 301: Woodhead Publishing Series in Food Science, Technology and Nutrition
Synopsis
Consumer and sensory food science are particularly dynamic fields. This book follows up on Macfie’s highly popular Consumer-Led Food Product Development, just published in 2007, with new research and emerging industry practice that is of interest to sensory and consumer scientists. This collection contains reviews of almost 30 topics by leading experts in their fields, with an emphasis on consumer research. Sections of the book focus on developments in the market place, sensory perception, consumer behavior, emerging methodologies, and data analysis. An additional section reports on the personal perspectives of respected sensory and consumer scientists.
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Présentation de l'éditeur
Consumer and sensory food science are particularly dynamic fields. This book follows up on Macfie’s highly popular Consumer-Led Food Product Development, just published in 2007, with new research and emerging industry practice that is of interest to sensory and consumer scientists. This collection contains reviews of almost 30 topics by leading experts in their fields, with an emphasis on consumer research. Sections of the book focus on developments in the market place, sensory perception, consumer behavior, emerging methodologies, and data analysis. An additional section reports on the personal perspectives of respected sensory and consumer scientists.
Biographie de l'auteur
Dr Sara Jaeger is the leader of the sensory and consumer science team at the New Zealand Institute for Plant and Food Research. She is experienced in sensory science and marketing, and is a prolific author including many papers providing a unique multi disciplinary perspective in consumer science. Widely in demand as a scientific reviewer and research collaborator, and with a growing reputation as an innovative consultant, she continues to explore and develop new research methodologies to assist the food, beverage and personal care industries.
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