Synopsis
Forthcoming Spring 2025
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Jane McManus is an Adjunct Professor at New York University at the Preston Robert Tisch Institute for Global Sport. She was the founding Executive Director of the Center for Sports Media at Seton Hall University and taught at the Columbia Graduate School of Journalism, Michigan State University, and Marist College. A former columnist for The New York Daily News and Deadspin, she spent nearly a decade covering women's sports and the NFL for ESPN. She was a founding columnist for espnW, appearing in multiple network shows and hosting two ESPN Radio shows. She is the guest editor of the 2024 edition of The Year's Best Sportswriting.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Fast Track: Inside the Surging Business of Women's Sports
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Temple University Press, 2025
ISBN 10 : 1439925089
ISBN 13 : 9781439925089
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The Fast Track: Inside the Surging Business of Women's Sports
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Temple University Press, 2025
ISBN 10 : 1439925089
ISBN 13 : 9781439925089
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The Fast Track: Inside the Surging Business of Women's Sports
Edité par
Temple University Press, 2025
ISBN 10 : 1439925089
ISBN 13 : 9781439925089
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Couverture rigide
Vendeur : Midtown Scholar Bookstore, Harrisburg, PA, Etats-Unis
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The Fast Track: Inside the Surging Business of Women's Sports
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Fast Track : Inside the Surging Business of Women's Sports
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The Fast Track: Inside the Surging Business of Women's Sports
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Temple University Press, 2025
ISBN 10 : 1439925089
ISBN 13 : 9781439925089
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Fast Track : Inside the Surging Business of Women's Sports
Edité par
Temple University Press, 2025
ISBN 10 : 1439925089
ISBN 13 : 9781439925089
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The Fast Track
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Temple University Press,U.S., US, 2025
ISBN 10 : 1439925089
ISBN 13 : 9781439925089
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Hardback. Etat : New. "No one cares about women's sports" is a familiar refrain from vocal skeptics, but as The Fast Track shows, a series of watershed moments reflect the increasing popularity of and support for women's sports from both investors and fans. Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held women's sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Women's Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in women's sports.The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward women's leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, women's health issues, and equal pay. An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where women's sports as an industry and investment stand at this moment in time. N° de réf. du vendeur LU-9781439925089
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The Fast Track (Hardcover)
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Temple University Press,U.S., Philadelphia PA, 2025
ISBN 10 : 1439925089
ISBN 13 : 9781439925089
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Hardcover. Etat : new. Hardcover. No one cares about womens sports is a familiar refrain from vocal skeptics, but as The Fast Track shows, a series of watershed moments reflect the increasing popularity of and support for womens sports from both investors and fans. Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held womens sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Womens Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in womens sports.The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward womens leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, womens health issues, and equal pay. An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where womens sports as an industry and investment stand at this moment in time. "This book looks at the business of women's sports, including broadcasting, pay, unions, merchandising, leagues, investments, and endorsements, to document ways that it has been undervalued relative to its potential and identify areas for improvement. The author interviews stakeholders across the industry and presents data"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781439925089
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