How to Make Show Cards: A Practical Treatise for the Use of Retail Merchants and Their Clerks (Classic Reprint) - Couverture souple

Hotham, William Arthur

Couverture souple

ISBN 10 : 1440048738 ISBN 13 : 9781440048739

Editeur : Forgotten Books, 2018

Synopsis

Master show cards that grab attention and drive sales

Learn practical lettering, layout, and color techniques designed for busy merchants who write their own signs. This guide helps you create clear, professional signs for store windows and interiors. It covers basic letter forms, spacing, color harmony, and simple, repeatable methods you can practice and apply. With step‑by‑step advice and illustrated examples, you’ll gain confidence in producing neat, readable cards for everyday use.

• Foundations of lettering and outlining with practical, shop‑floor guidance
• Tools, materials, and simple tricks that improve balance and legibility
• Color practices, borders, and layouts tailored for retail displays
• Ready‑to‑use phrases and layouts to spark interest and sales

Ideal for small merchants, sign makers, and anyone who creates in‑store signage, this edition helps you communicate clearly and attract customers with professional show cards.

A propos du livre

Présentation de l'éditeur

TABLE OF CONTENTS. CHAPTER IV. PRACTICE, PRINCIPLES AND PENCILs.-Surprising results obtained through practice - Constructive principles elucidated by monograms- Importance of drawing board and T square-The necessity of practicing curves, parallel and oblique lines - Pencil outlining. CHAPTER V. PRACTISE STROKES.- How to outline letters with light pencil strokes - Table showing various strokes com posi ng letters - Use of the round writing pens - Perfect circles not necessary - How to make them - A " secret" of the art. CHAPTER VI. GEOMF.TR~ OF LETTERS.- Relation of capital letters to e'ach other - All except three drawn in same sized rectangle - Letters grouped into five classes - Correspondence courses- Vse of monograms - I, L, F, E, H, T, V, A and Z analyzed. CHAPTER VII. GEOMETRY OF LETTER.s, CONTINuED,-Analysis by monogram of the letters X, Y, Nand K - The rounded letters - PecuHuities of 0, C, G. Q, P, B, D, JI U, R, S, M and W - The ch

Table of Contents

TABLE OF CONTENTS; CHAPTER IV; PRACTICE, PRINCIPLES AND PEXCILs-Surprising results; obtained through practice - Constructive principles elucidated; by monograms- Importance of drawing board; and T square-The necessity of practicing curves, parallel; and oblique lines - Pencil outlining; CHAPTER V; PRACTISE STROKES- How to outline letters with light; pencil strokes - Table sbo wi ng various strokes com posi ng; letters - Use of the round writing pens - Perfect circles; not necessary - How to make them - A " secret" of the; art; CHAPTER VI; GEOMFTR~ OF LETTERS- Relation of capital letters to; e'ach other - All except three drawn in same sized rectangle; - Letters grouped into five classes - Correspondence; courses- Vse of monograms - I, L, F, E, H, T, V, A and; Z analyzed; CHAPTER VII; GEOMETRY OF LETTERs, CONTINuED,-Analysis by monogram; of the letters X, Y, Nand K - The rounded letters; - PecuHuities of 0, C, G Q, P, B, D, JI U, R, S, M and; W - The ch

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1440048738
• ISBN 13: 9781440048739
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Royaume-Uni
• Personne responsable: Easy Access System Europe Oü, 16879218; +358405003575; gpsr.requests@easproject.com; ; Mustamäe tee 50; Tallinn; 10621; Estonie