How to Sell at Retail (Classic Reprint) - Couverture souple

Pfer, Lillian Kupfer

Couverture souple

ISBN 10 : 1440048975 ISBN 13 : 9781440048975

Editeur : Forgotten Books, 2018

Synopsis

Retail Selling Made Simple offers practical steps to identify customer needs, present merchandise, and close sales with confidence.

This classic guide explains how a sale unfolds from the moment a customer enters a store to the final purchase. It emphasizes understanding the customer’s problem, following the mind through the decision process, and using stock knowledge and organized displays to help shoppers find satisfying solutions. The book also covers how to manage stock, locate merchandise quickly, and maintain a helpful, courteous selling approach in real retail situations.

• Define the customer’s need and guide them toward the right products.
• Show goods effectively, explain their values, and handle questions with ease.
• Keep stock neat, organized, and easy to access for faster service.
• Handle objections and close the sale with a focus on customer satisfaction.

Ideal for readers starting in retail or looking to refresh practical selling skills.

A propos du livre

Présentation de l'éditeur

One method is to state the principles of salesmanship and give some illustrations of how they are applied to practical selling difficulties. A nother and more interesting method is that of finding out the practical difficulties of salesmen, collecting the practical methods used by expert salespeople in meeting these difficulties, and using the principles to explain the methods. The second method is the one used in this volume. A bout sixty difficulties encountered by retail salespeople were listed. Twenty-five people were trained in the methods of interviewing, after which training they had conferences with three hundred expert salespeople who were selected with unusual care from several large department stores. In this way the methods used by from thirty to one hundred and ten experts in handling each difficulty were gathered and organized into the form in which they appear in the text. The writing of a textbook on salesmanship where this method is used is essentially the work of reporters. The chief of the group of reporters, whose name appears on the title-page, does not claim to be an expert in salesmanship. He has directed the force of reporters who have collected opinions from experts, and his contribution is, therefore, editorial rather than technical. He wishes particularly to acknowledge the very thorough and clever assistance in compilation given by Mrs. Elizabeth Conover Moore, who took most of the material as it came from the interviewers and threw it into systematic form, giving to the work her rich experience in selling, training, and editorial writing.
(Typographical errors above are due to OCR software and don't occur in the book.)

About the Publisher

Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.

Forgotten Books' Classic Reprint Series utilizes the latest technology to regene

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1440048975
• ISBN 13: 9781440048975
• Reliure: Broché
• Nombre de pages: 340
• Coordonnées du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Royaume-Uni
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